1. Dare to be great
2. Have a healthy disregard for the impossible
3. Move fast and decisively with courage
4. Communicate openly and often
5. Embrace a yes mentality and lead with proposals
6. Make complex and powerful things simple and beautiful
7. Own the whole product and be customer obsessed
8. Be on a mission to build social value
9. Strive for personal excellence and holistic self-improvement
10. Learn and adapt because there is always a way

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